"Beanery Coffee Shop" UX Research Group Project
In my junior year at the University of Texas at Dallas, I took a Design Research class to improve my skills in research design and learn the concept of knowing the client and consumer. We learn about how to conduct the interview, what kind of questions to ask, how to collect and manage data and base on it, and how to make the best decision for the design team. For this final project, our assignment was to create a wireframe of the app for the newly developed coffee shop called "Beanery" (hypothetically). Two other students and I conducted interviews, collect data, and created a wireframe. On the website, I will explain how we come up with the wireframe, how we connected interviews, and what we learn from this project to become a successful UX researcher. This project can be divided into four parts, interview, collecting data, creating a wireframe, and Summative research.
Project Overview
Goal
Create interview questions, collect / analyze data, create graph and wireframe for the coffee shop
Project Detail
My Role : UX Researcher
Responsibilities : Conducting interview, collect / analyze data, creating wireframe
Product Duration : 2 months
Interview
To achieve a successful and satisfy the consumer's need was to conduct an interview. As a group, we come up with the interview question to make the best decision for the design team. Each of us asks about a variety of age ranges and backgrounds that goes to coffee shops frequently. Students, friends, family members, and participants who are older and younger. We created 10 questions on the website.
Collecting Data / Creating Graph
Based on the data we collected, one of our team put it into a graph to make the data more visible to the design team and easier to understand. Based on the data, we notice three important factors. Importance of the menu visible on the home screen, the importance of a loyalty program and keeping track of them, and order and pay ahead so users do not have to wait in the cafe. On average, these three factors were higher in all demographics as shown on the graph. Wrote this discovery on a separate sheet to see the importance. Based on the data, we have to create a wireframe for the app.
Wireframe
On this subject, I was responsible to create a wireframe based on the data we collected from the interview. As a team, we each had a responsibility to complete our objective which is to accurately create a wireframe based on the data to give the best possible solutions to the design team. Analyzing the data, we learned that having a visible menu, loyalty program and pay forward feature was crucial to have in the wireframe. Making this my primary, I focused on the design to satisfy the user's needs. Also, I had an opportunity to create an additional feature in the wireframe, such as making reservations, a favorite screen, an Item screen, and a side menu, a total of seven screens. I put the details as much as possible to communicate to the design team easier.
More Detailed Wireframe
